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Poliform celebrates its 50th birthday with the book "Time, Light, Space"

14/10/2020

Poliform has decided to celebrate its 50th anniversary trying to create something exclusive that will leave a lasting mark on the history of the brand.

To achieve this, it has decided to turn to the famous photographer Paolo Roversi to create a book that helps the brand to "look at itself through the eyes of others", namely, through the "lens" of his shots.

In the book "Time, Light, Space" Roversi tells the story of a company, a land and a family through his unmistakable images and unique subjects.

From these pages, the photographs were showcased in the brand's Milan showroom so as to almost come to life in the form of installations in the Brand's premises, showing a continuity of story through the objects and spaces.

All in all, a truly unique project that is destined to garner many successes, thus confirming the greatness of a brand that has been able to become synonymous of Italian essentiality and timeless elegance in the world.

Poliform

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