New Poliform advertising campaign: picturing a new way of contemporary living

11/01/2019

The new year also heralds a new phase of Poliform's press campaign that is set to hit all the main Italian and international press, from daily newspapers to lifestyle and design magazines.

The campaign focuses on a visual narrative representing dimensions and volumes that capture Poliform's essence embodied inside engaging, elegant and sophisticated atmospheres.

The objective is to play out a visual narrative of a new way of living and experiencing spaces at home with particular emphasis on the quality of time.

We marvel at interiors that reveal an everyday life made of light, sophisticated yet genuine materials, precious yet concrete surfaces, a thoroughly-studied yet far from redundant chromatic and material balance.

There is a clear reference to the pure simplicity of typically Nordic atmospheres. Lifestyle quality as an essential concept for the creation of residential spaces settled in dream-like cold Northern European landscapes to underscore the bond with the surrounding environment.

The resulting communication strategy is even more effective at heightening the brand's expressive identity.