Kartell opens up shop in London
08/03/2016
Kartell this week has opened its first five-window London flagship store on Brompton Road, in the heart of the eponymous Design District.
Masterminded by designer Ferruccio Laviani, the store's concept is designed to better express the Brand's glamorous spirit, presenting different theme flashes on the various product lines which today make up the widely diverse and varied Kartell catalog.
Planned as a mini department store, the shop will be home to the brand's Habitat lines as well as the table, chair, upholstery, and lighting ranges, home fragrances and fashion collections.
The flagship store shows the different souls of the company, not just by mixing and matching the products, but to identify them to give a 360 degree view of what the Brand can offer.
The goal is to make the showroom a highly dynamic retail space, working on a continuously replacing the current concepts from time to time, in various setups, in keeping with the eclectic and multicultural spirit of the city.
So this is yet another unmissable stop, if you happen to visit the colorful British capital, which expresses the best of the Kartell collection in all its most exclusive shades.