The new Poliform-Varenna advertising campaign
09/06/2015
Among the many exciting things happening at Poliform at the moment, the new Poliform-Varenna advertising campaign certainly does not go unnoticed: "My life design stories" is a picture-based story that tells of a new way of living the home, of course under the sign of Poliform furniture.
It is a sequence of snapshots focusing on contemporary living: real auteur photography that immortalises elegant and sophisticated atmospheres, condensing them into a highly evocative storytelling sequence.
This is what Poliform and Varenna have chosen for the new ad campaign that is currently being run in major titles in the domestic and international press - from daily newspapers to trade magazines.
Browsing through the pages, one will find countless images of interiors that exhibit a many-faceted concept of furniture, where modernity, sophistication and designer aesthetics coexist in complete harmony.
Interiors for Poliform take center stage without special effects, because there is no need for them: their exclusivity is grounded in a sophisticated use of quality materials, precious surfaces and well-balanced chromatic effects, all aspects that are very tangible and never contrived.
To make the campaign even more effective, a renewed graphic layout, clean and simple, has been implemented in order to further enhance the expressive impact of the new images.
