Poltrona Frau breaks new ground in Latvia
19/02/2015
The new Poltrona Frau branded space display has been unveiled in Riga.
Taking the form of an entire apartment, this large branded space features some of Poltrona Frau's most important collections as in-store display: two important compositions of the Massimosistema and GranTorino sofas combine harmoniously in the living-room areas with the Bolero tables and the Montera and Ginger Ale chairs in the dining areas.
The Lelit bed by Paola Navone, with its foldable headboard, occupies the perfectly arranged night-time area, while the office area includes the Jobs executive desk by Rodolfo Dordoni.
The furniture combinations stand out for their contemporary international taste and, above all, the excellence of Poltrona Frau's craftsmanship, the high quality of the materials and the attention to detail, qualities that have been passed down the generations for over 100 years.
This new opening is part of a strategy aimed particularly at expanding the presence of the Italian brand on international markets, including the Baltic states, which have strong potential in terms of select clientele and an appreciation of luxury furniture.
Poltrona Frau has become increasingly popular also thanks to a number of important partnerships sealed over the years. Examples include the partnership with the Volkswagen Group, and with Audi Design, who designed the Luft armchair for Poltrona Frau.
